Starbucked- The Rise of Starbucks and how it's culture fueled it's success. The book talkins about how Starbucks manipulates the psyches and social habits to draw in loyal customers. Will help show deeper reason of why people go to coffee shops.
Social life of coffee- Gives the history and origins of coffee shops, shedding light on their original purpose and how drastically that purpose has changed to today.
Coffee as a Medium for Ethical, Social, and Political Messages: Organizational Legitimacy and Communication.- Article discussing coffee's deeper purpose and how coffee itself isn't even the main focus.
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